Designing engaging and on-brand social media content isn’t complicated. But it can feel overwhelming if you’re not organised or don’t have a clear idea of what kinds of content you want to post.

Follow these 5 steps, and get ready to watch your social channels grow and thrive in 2021:

1. Define your visual brand
2. Create a social media style guide
3. Use a swipe file
4. Invest time in creating custom graphic
5. Create a set of templates

Define your visual brand

Your mood on social media should be in line with the overall mood of your brand, though you may want to tweak it based on the specific platform you’re using and the type of content users there are likely to expect. You’ll also want to take into account the limitations.

Taking the time to figure out the mood you want to convey on social media is an important step in defining your visual identity.

Create a social media style guide

Your mood on social media should be in line with the overall mood of your brand, though you may want to tweak it based on the specific platform you’re using and the type of content users there are likely to expect. You’ll also want to take into account the limitations.

Your style guide should include examples of the type faces and color palettes you’ll use in your posts, as well as examples of social media design templates, copy, and the types of images you’ll include.